Dumb Ways To Die Free 1.0

License: Free ‎File size: 29.36 MB
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Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign went viral through sharing and social media starting in November 2012.The campaign was devised by advertising agency McCann Melbourne. It appeared in newspapers, local radio, outdoor advertising, throughout the Metro Trains network and on TumblrThe song "Dumb Ways to Die" from the video was written by John Mescall with music by Ollie McGill from The Cat Empire, who also produced it. It was performed by Emily Lubitz, the lead vocalist of Tinpan Orange, with McGill providing backing vocals.

VERSION HISTORY

  • Version 1.0 posted on 2013-06-11
    Several fixes and updates
  • Version 1.0 posted on 2013-06-11

Program Details