WeChat (Chinese name: Weixin 微信) is one of the most popular messaging apps in the Asia, especially in China. The platform was developed by Chinese technology conglomerate Tencent in 2011 and currently it has more than 697 million monthly active users.
Although many western marketers who are trying to expand their business in Asia realize the importance of WeChat, the messaging app can seem a daunting, not least of all because of the language barrier. Here, we break down the three three critical components of the app — Moments, Subscriptions and Wallet — and why they matter to brands and publishers.
WTF is WeChat’s Moments?Moments (朋友圈) is a fundamental feature for WeChat. There, you can post text-based updates, upload up to nine images as well as share videos and articles, just like your Facebook Timeline or Twitter News Feed.
What's Inside:
Learn about WeChat's unique advertising options
Calculate WeChat advertising costs
See how WeChat stacks up against other social channels
VERSION HISTORY
- Version 1.0 posted on 2016-09-07
Program Details
- Category: Home & Hobby > Recreation
- Publisher: oop Numbo
- License: Free
- Price: N/A
- Version: 1.0
- Platform: android