Choice Components Analysis analyzes survey data on the primary determinants of option choice. These determinants are automatic and blocked selections, and, comparative evaluations between options. Habits and behavioural scripts are examples of automatic selections, while, blocked selections occur when, for example, an individual is unaware of or ignores an option. Comparative evaluations occur when options are weighed up and are implicit, for example, in option attractiveness ratings. The probability of each options selection from within an group of options is partitioned into component contributions for each respondent and for selection shares for the sample. From 2 to 30 options may be included in any single analysis. Choice Components Analysis is a Microsoft Excel VBA program than can be run as an Add-In or simply by double-clicking on the program and running it within Microsoft Excel.
VERSION HISTORY
- Version 1 posted on 2012-07-01
Program Details
- Category: Business > Math & Scientific Tools
- Publisher: Corporate R & D Ltd
- License: Free
- Price: N/A
- Version: 1
- Platform: windows
EULA
Choice Components Analysis Freeware License This license applies to Choice Components Analysis Version 1. By using, copying, transmitting, distributing or installing Choice Components Analysis you agree to all of the terms of this license. If you disagree with any of the terms of this License, then do not use, copy, transmit, distribute, or install Choice Components Analysis. This software is freeware. Subject to the terms of this license, you are licensed by Corporate Research and Development Limited (Corporate R D) to use this software without charge. Without making any payment to Corporate R D you may give or transmit to anyone an exact copy of all the material included in the download package for this version of Choice Components Analysis. You may not rent out or resell this software for profit. This Choice Components Analysis software is licensed "as is" without any warranty of merchantability or fitness for a particular purpose, performance, or otherwise. By using this software, you agree that neither Corporate R D nor anyone else who has been involved in the creation, production, or delivery of this software shall be liable to you or any third party for any use of (or inability to use) or performance of this product or for any indirect, consequential, or incidental damages whatsoever, whether based on contract, tort, or otherwise even if we are notified of such possibility in advance. This agreement shall be governed by the laws of New Zealand. The user must assume the entire risk of using the software. This is an essential part of the agreement. All rights of any kind in Choice Components Analysis which are not expressly granted in this license are entirely and exclusively reserved to and by Corporate R D. You may not change, modify, translate, or convert to another programming language, decompile, reverse engineer, or disassemble the software for any purpose, or create derivative works based on Choice Components Analysis.